Behind The Brand

My journey in life has had its fair share of ups and downs—from abundance to loss, and everything in between. Coming from an entrepreneurial family, from people who value hard work, dedication, loyalty and generosity, I know, firsthand, the pressures that come with modern living. There's no doubt that women of our generation face the greatest freedom we've ever known coupled with the great challenge of striking that perfect balance. That said, I love going to my closet and picking out the outfit that fits my mood and purpose for the day. But I often ask myself if there is something more…
 
Like most people, more often than not, one outfit wouldn't really match up with all the things I have to do in a day. So, I settle for something that would work well at the office while looking forward to changing into something far more livable when I get home. The same thing would happen if I did something active or decided to go out. This challenge is what inspired our Essentials line—clothing that goes where you need to go; clothing that you truly live in.
 
Even then, being no stranger to fashion and body-conscious living, I felt our company could go a step further. I asked, how can we infuse our clothing with the best blend of natural, life-enhancing fabrics, while still providing a flattering look and feel, all the while creating with a higher consciousness—consciousness for the impact of the product, for the enhanced living it could provide for those who wear it, for the conscious choices that each woman makes every day? These questions and considerations are what inspire Lotus Effect. It is this awareness we use to merge the perfect, life-enhancing fabric with wisdom and intent. 
I invite you to awaken your mind and senses to something more than just the glossy pages of a magazine. I invite you to touch and feel our consciously designed products and experience how they go a step beyond the ordinary. I invite you to awaken your heart and mind to Soulful Fashion.
Think about this: What if everything you put on your body was specifically designed to enhance your day? What if each piece of clothing made you feel a little more energetic, gave you expanded vision, and opened your mind and heart with greater insight? How would it be to spend each day knowing you made a conscious choice to live your best life through everything from the food you ate to the outfit you wore? I invite you to embrace the Lotus Effect. I invite you to an awakened experience…

spring/summer 2014 Lookbook

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